MOTION GRAPHICS DESIGN
MOTION GRAPHICS DESIGN
Live, life-sized, and in sync was the ask for this project. Salesforce was launching its new Lightning experience and they wanted it to be BIG. This project occupied 4 different screens representing different devices - computer, smart phone, smart watch, and tablet - and they were all at least 6 feet tall. 4 videos with 4 different frame sizes that all needed to play in sync, down to the frame, to tell the story of this new UI platform was required to have this play flawlessly. There were a lot of technical challenges, but in the end it was extremely rewarding.